![]() ![]() It’s all about that engagement, and it’s really about reaching people where they’re already listening. So I feel like I skip audio ads a little less or digital audio ads, but what are some real benefits? I mean, and in general, they tend to be a little more engaging, I’m kind of in that mindset already that I want to listen to something and especially if the ad is really related. We’re putting it maybe in a form that a lot of people are a little more comfortable with these days, but yeah, going on, I think you might have touched, or we touched on this a little bit already, but what are the real benefits of digital audio advertising? I mean, for me, if I think of… if I’m listening to something and I get an ad, my device is probably in my pocket, I tend to skip the ads a little less. ![]() So audio has been around for a long time and really it’s bringing it into the digital age.Īll right. And even before that, way, way back in the day, storytelling was really an audio first format. You think about stories of your grandparents or great grandparents gathered around the radio, listening to stories. We have a full year to think of something, but yeah, I mean the medium of audio has been around for a really long time. Do you guys have anything big planned for the 100-year anniversary? So it’s actually the 100-year anniversary of audio advertising. I read from somewhere, I think it was maybe even on the Spotify Advertising blog that the first audio, just general audio ad ran in 1922. I like how you kind of juxtapose those a little bit, just audio advertising or audio in general versus video digital audio. And digital audio advertising very simply is advertising that reaches people as they’re listening to, or engaging with that digital audio, that digital audio content. So through an app, on a website, through a connected device, smart device, or a connected car, and you can think of it as opposed to more traditional audio or terrestrial radio, other types of audio that you might listen to, that’s not connected to the internet. ![]() I think before I answer the question, what is digital audio advertising? I have to answer the question, what is digital audio? And so you can think about, really digital audio is listening to music, or podcasts, or other emerging audio formats, like live audio, audiobooks. And so I’m really excited to get down to basics and start chatting about what this is. It’s something that’s been really rapidly growing in the last two years. And you mentioned at the beginning that you’re maybe not as familiar with this space, you’re not alone. And my first question is, obviously the name, people kind of may grasp the name and kind of figure out what it’s all about, but how would you explain it? What is digital audio advertising? The first thing we wanted to chat about with you guys today is just digital advertising in general. All right, Katie, are you ready to hop into it?Īll right. We have around 45 minutes of content here, plus minus a few minutes, and then a bit of time for Q&A towards the end. And I and Katie will pick them up probably towards the end. And then we’ll talk a little bit about how Supermetrics and Spotify ads work together.Īt any point throughout the discussion, we have a bit of… or a Q&A tab there, the bottom of the screen, feel free to drop any questions in at any point. ![]() We’ll first chat a little bit about digital audio advertising in general, we’ll go through what it is, what are some of the benefits and trends, then we’ll take a look at Spotify ads in more detail, have a few slides to show you on that. And yeah, before we hop into actually discussing the first topics, just a quick look at what we’ll be covering here. So, which is great, why it’s great that we have you here, Katie. Really interested in anything and everything marketing data-related, but I will admit that digital audio advertising is kind of… I’m a bit of a novice in that area. For those of you tuning in, my name is, I’m the Head of Product Marketing here at Supermetrics. Well, hey, it’s really great to have you here, thanks so much for joining us. My name is Katie Oakes, I’m on the product marketing team here at Spotify, and I specifically focus on advertising products, so products to help businesses of all sizes reach the Spotify audience with a really engaging message and format.Īwesome. I’m really excited to chat with y’all today. Maybe you want to give us a few words about who you are, where you’re from, and what brings you here today? To have you join us here today and chat about digital audio advertising. ![]()
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